This playground helps you build data‑driven campaigns by combining area selection, postcode insights, and audience targeting in one place. Instead of guessing, you can explore real demographic patterns and quickly see which areas align with your target group.

The workflow is intentionally simple: define your area, retrieve the postcodes, choose your audience, and generate insights. Each step sharpens your view of where your campaign will be most effective.

Start by selecting the location you want to focus on. You can zoom the map manually or search for an address to jump directly to a neighbourhood.

Choose how detailed your search should be — district‑level for a broad view or street‑level for precision. Optionally, apply a buffer to include nearby postcodes that might also be relevant. Then retrieve the matching postcodes from the map. These form the foundation of your campaign analysis.

Select the audience you want to reach. Each preset applies a different demographic model, highlighting the areas where that group is most likely to be found.

If needed, adjust the weights behind the preset to match the specific focus of your campaign. You can always reset to the defaults.

Run the analysis to see a heatmap and a detailed table showing how well each postcode fits your chosen audience. These insights help you identify the strongest areas for your campaign.

The data used in this playground is sourced from the Dutch CBS and Esri Netherlands. For more information, click here.